Topic: Paid Search/PPC

Discover the intricacies of Paid Search/PPC and how it can be effectively utilized to acquire properties.

Speaker: Mike Otranto

At this meeting, you will learn: 

• Paid Search/PPC demystified
• How to leverage it to buy houses
• Why use it (SWOT)

Mike Otranto is the owner of Wake County Home Buyers and Houseflow Depot.  He has done over 300 deals including flip, wholesale, and brokerage.  Mike quit his job in New York City and moved to North Carolina in 2005.  He started doing general brokerage and buy-and-hold investing in 2006.  His first business did not survive the “great recession” of 2009.  Mike had to return to the workforce while he rebuilt his real estate business on the side.  In 2015 Mike got a job in inside sales at a digital marketing company.  He utilized the skills he learned in digital marketing to build an inbound lead system that allows him to buy 20 houses a year directly from home sellers.  Mike does fix & flip, has a rental portfolio, and does wholesaling.  He has been featured on the Carrot Cast podcast, and  Jen Josey’s Reign Podcast. He has contributed articles to CREUniversity, and Inman News.

Mike is passionate about animals, travel, and history.  He is a donor to charitable causes such as Triangle Beagle Rescue, The Herculaneum Society, and Ancient Rome Live Archeological Society.

The meeting will be hosted online at Zoom.com The meeting link will be emailed to you upon pre-registration - RETAIN THIS EMAIL! Please note, download Zoom on your device of choice, register for your free account and test your device for audio/camera/microphone capabilities.

VERY IMPORTANT!! Just like checking in at our in-person meetings, to enable us to check you in for the meeting your Zoom name must match your NCREIA account name - we need both first and last name to identify you.